Imagine a world where our communities thrive. Where the people in our communities who need support, feel supported and have enough. Where the planet is healthy. Where companies are not focused on greed, but instead making their communities and the world better.

It starts by focusing on building partnerships between the for-profit and non-profit sectors, and building impact into the DNA of the business. It’s possible.

This is the world we are building. Join us!

Our Purpose (North Star)

To inspire humanity with purpose and impact
to build a better world.

Our Vision

To equip business owners to make social impact, helping to solve some of our most pressing social and environmental challenges.


No matter where you are on your social impact journey, Business 4 Social Good is a great place to start! The community of amazing women, the expertise of all of the presenters, and the scope of possibilities – have been truly amazing! ~ Lori Elder, BA, CTM, Dipl. PR.  Founder, PR4Good


While our impact is immense in helping our clients champion the issue they want to tackle, at Business 4 Social Good™️ we believe in stopping human and sex trafficking.

We advocate, bring awareness, and contribute our time and dollars to the Joy Smith Foundation. 

Stop Sex Trafficking


Deb Alcadinho, Chief Impact Officer, Business 4 Social Good, Social Impact Consulting

Deb Alcadinho, Founder & Chief Impact Officer, Business 4 Social Good™️, and Creator of the Social Good Academy™️

“Making a profit should not be at the expense of purpose, vision and heart. I think as business owners, we all want to make a difference, but are not sure how or where to start. I created Business 4 Social Good™️ and the Social Good Academy™️ to provide the tactical, strategic framework, but filled with meaning, purpose and heart so business owners can wrap their head around the causes they care about and bring meaningful change.’

Deb Alcadinho, Chief Impact Officer & Founder, Business 4 Social Good

Gail Stepanik-Keber, MA, ICD.D
& Founder of Triniti Solutions Inc.

“I am a repurposed c-suite executive, dedicated board member, business advisor, people coach, purpose enthusiast and oomph evangelist. I inspire individuals and businesses to articulate and design their purpose so that they will live, work and contribute with greater oomph and impact.”

Deb Alcadinho, Chief Impact Officer & Founder, Business 4 Social Good

Zahra Qureshi, CMA, CPA,
Founder of Social Venture Circuit

“I am excited to support the vision for women entrepreneurs to grow their social impact. The Social Good Academy programming is a great way to strategically prioritize sustainable business practices. I am thrilled to collaborate in the delivery of the program.”

Ame-Lia Tamburrini

Ame-Lia Tamburrini, Founder & CEO of HUM Consulting. 

I am an international speaker, podcast host and master facilitator who has the gift of elevating the voices and issues that need to be heard so solutions to real problems can emerge. I do this by restoring the ecosystem of wisdom that communities and organizations use to make decisions in brave, generative conversations.

Deb Alcadinho, Chief Impact Officer & Founder, Business 4 Social Good

Nadine Hanchar, Founder of the PEP Personality Profile System. 

“As the developer of the PEP Personality Process, International Trainer, Best Selling Author, Speaker, NLP Trainer, Counsellor, Consultant and President of Progressive Edge Plus NLP lnc., I bring my breadth and depth of knowledge to the importance of operating from a values-based mindset to the Social Good Academy training program.” 


Working with Business 4 Social Good means stepping into a unique partnership for the success of your business. It’s all about you and your business, in a productive space to focus on the impact and social good you can create in your business, in the community, in the world – and how to get there.


* Your employees want more meaning and purpose to their work – and you can provide that – we’ll show you how.

* Your customer’s cares, concerns, values and beliefs are shifting, and they are voting on the companies and brands they will support with their wallets. We’ll help you position your company to be top of mind and build customer loyalty.

* You can create immense value and impact in your community, to stand out as a community leader and be distinctive in your industry. Together, we’ll discover how.

* You won’t leave doing business the same way you came into it. This is not a time for ‘business as usual’.

You have our commitment to inspire, support, and challenge you to create the change you possibly can’t even yet envision. It would be our privilege to partner with you.


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