Social Good Academy
The Academy helps you develop your company’s purpose and embed social good into your company’s DNA.
The Academy is a twelve-week, live virtual learning experience in an intimate, trusting cohort of like-minded business owners. You’ll get to know yourself better, and become an impactful business creating real change on issues important to you!
What do youget?
Time to implement as you learn, so by the end of the course, you will have the tools to be up and running as a social good, social impact business.
By the end of the course you’ll know how to:
Make profit WITH purpose by defining, aligning, and integrating a cause you care about.
Attract and retain engaged employees by giving them meaning and purpose beyond their pay cheque.
Solidify customer loyalty with those who align with your values and want to do business with you.
Stand out in your industry as an impact leader by amplifying the cause you’re passionate about and how you’re positioned to help solve it.
Connect on a deep impactful level in your community by amplifying the organizations helping to solve the problem you’re impassioned to be part of.
Some of our clients have felt like this before the Academy… Is this you?
Finding great employees is increasingly challenging. Acquiring, onboarding and retaining them is expensive. Is there a better way?
What’s the cause your company can champion and bring awareness to? Why is it important to care?
You’ve heard about social good and think it’s a good concept but you want a simple, streamlined, cost effective strategy to implement it.
You have a giving heart and want to be able to say yes to the opportunities that fulfill your purpose and have the most impact.
You don’t know the difference between philanthropy and social good?
Younger employees are concerned about the environment and other social issues and want you to get involved, but you don’t know how it all aligns with your company.
You’ve lost the spark for your business. You’re doubting if you have what it takes to keep going because you feel so out of alignment.
You want to Increase your profits but not sacrifice the purpose of why you started your business.
You’re looking for more meaning and purpose in your company.
WHAT’S IN THE ACADEMY?
The Social Good Academy is a 12 week step-by-step training program, delivered live, virtually, in small cohorts. Meeting weekly in a supportive, safe space to explore, define and create social purpose and social impact.
Module 01. DEFINE Purpose
Develop the ethos of your business by inward reflection on what’s important to you (passions, values, your ‘why’ and you’ll define your personal purpose. You’ll declare and explore the cause that fires your soul. These elements build the Social Purpose for your business, and we align with the United Nations Sustainable Development Goals framework. This is the foundation from which your social impact roadmap is created.
Module 02. ALIGN Cause
Deepen your social cause exploration and gain insight into awareness of the cause you care about, by examining who’s working on the problem, and where the unmet needs are. By aligning the cause to your company, and working it into the DNA, you’ll delve into how your company is best suited to contribute and make a difference. We also investigate alignment with the charitable sector.
Module 03. EMBED Purpose & ENGAGE Team
Develop your business purpose to foster growth, focus, and social impact. Learn strategies to embed purpose and engage your team, to bring them along in your social impact journey.
Module 04. EXPLORE Contribution
Explore a variety of social impact frameworks and contribution models to determine the best fit for your business. We’ll examine what you’re already doing, how you can augment or improve it, and look at the financial recording and reporting of financial, in-kind, service, and pro-bono contributions.
Module 05. AMPLIFY Cause & Impact
Learn our storytelling formula for maximum authentic amplification to put the spotlight on the cause, the organization that is helping to solve the issue, and the impact you’re creating – so you can share with stakeholders, vendors, suppliers, customers, and the community.
Module 06. MEASURE Impact & Meaning
It’s not worth doing if it’s not measurable! Learn an impact measurement process to measure and evaluate the social impact pillars, and an annual strategy to measure both the impact on the charitable sector and its meaning for your company.
As a solopreneur, the Social Good Academy was an amazing experience to be in the company of like-minded women from diverse backgrounds with a common spirit. I have tapped into my lifeblood, my creative expression, and have crystalized my path towards building my business with a strong social purpose. ~ Kim Holl, Stories Told On Film.
What is yourimpact?
Become a Business for Good and help solve some of our most pressing social, environmental or economic challenges in alignment with the UN Sustainable Development Goals.
Develop knowledge and tools of how to make profit WITH purpose.
Inspire your employees with meaning and purpose beyond the pay cheque.
Solidify your customer loyalty by involving them in the impact.
Make a difference in your community and to non-profits, charities and organizations doing great work.
Be recognized in your industry and community as an impact leader.
The Social Good Academy program is structured in a way that helps learners build upon their learnings, while digging deep to uncover their raison d’être. No matter where you are on your social impact journey, this academy is a great place to start! The 12 weeks of learnings, the probing questions, the amazing group of women, the expertise of all of the presenters, and the scope of possibilities – were all truly amazing! ~ Lori Elder, BA, CTM, Dipl. PR. Founder, PR4Good
Watch this full length interview from Shaz Kozak, graduate of the Social Good Academy.
Becoming a social good company will save you money
& increase profitability.
According to a recent study, company’s spend an average of $4,129 in employee acquisition and onboarding costs. When employees find you and align with the company values these costs are significantly diminished.(Average from the Society of Human Resource Management)
Acquiring new customers is expensive! Save $10,000 plus in marketing to attract new customers, when you build brand loyalty with customers who align with company values and the good you’re doing.
Companies with a strong social purpose, that focus on making a profit with purpose, are 206% more profitable.