Join the Social Good Academy to infuse your profits with purpose, champion your cause, safeguard our planet, and attract the perfect team to bring your social impact vision to life.

Creating Social Impact
Can Be Tough.

Without the right guidance and strategy, you might encounter these challenges …

* Your impact initiatives are not reaching their full potential
* Wasting valuable resources on efforts that don’t create lasting change
* Struggling to connect your business’s purpose with profitability

And that can lead to disappointment and frustration. We don’t want that for you!

We created the Social Good Academy to help socially conscious entrepreneurs lead with both purpose and profit.

Our process is guaranteed to work for you.

Transform Your Business With Our 6-Pillar Approach


Find Cause & Develop Social Purpose
Unearth the reason the company exists beyond making money – the underlying issue you want to be known for and champion. This pivotal piece helps to form your Social Purpose.


Connect Cause to Team & Business Goals Engaging your team from the beginning accelerates impact and sparks innovation for how your company can bring impact to life. 


Think Global. Act Local
Align the Cause with the Sustainable Development Goals to understand how global action on a local level makes a huge impact.  


Build Impact into Company DNA and Contribution Models
We’ll help you embed the Social Purpose across company culture, while developing company contribution. 


Amplify Cause & Impact Messaging
Learn ways and access tools to amplify and share your cause, and the non-profit partner, and how you’re helping to solve the issue, with your employees, customers, stakeholders and the community.


Impact Measurement & Reporting
Learn impact measurement tools and impact reporting.

When you master the 6-Pillar approach, you’ll not only elevate your business’s social impact and financial success – you’ll experience the joy of knowing that you’re making a real difference with each step in your entrepreneurial journey.

Join the waitlist and be first to be notified when the doors open.  

Money Back Guarantee

Business 4 Social Good: Your Partner in Impact

Business 4 Social Good™️ is dedicated to empowering business owners of established businesses to lead with purpose, and profit from their commitment to causes they care about.

We provide the guidance and resources you need to create a clear social impact strategic roadmap for action.

By placing people, planet, and purpose at the heart of your business, you’ll foster lasting change while driving positive growth, innovation, and revenue.

Champion Your Cause. Profit With Purpose.

Hear From Our Successful Graduates. 

This program was a game changer!

I thought I understood social impact but the program deepened my knowledge. It gave me the perspective and tools to fully envision my impact, teaching me how to engage my communities in my two businesses and really bring it to life in tangible, meaningful ways.

Shaz Kozak, Elmtree Digital Marketing. 

The Social Good Academy was an amazing experience to be in the company of like-minded women from diverse backgrounds with a common spirit. I have tapped into my lifeblood, my creative expression, and have crystalized my path towards building my business with a strong social purpose.

Kim Holl, Stories Told On Film.

Your Path To Becoming a Changemaker

Join the Social Good Academy Family

Access comprehensive course material, expert guidance, and a warm, supportive community of changemakers just like you.

Craft Your Custom Impact Strategy

Discover your purpose, engage your team, and create a sustainable plan to champion your cause that you can easily implement for maximum effect.

Enjoy Purpose-Driven Growth

Thrive with purpose-aligned profits, attract loyal employees and customers, and deliver on your promise for a better planet.

Maximize Profits and Make a Difference:
The Business Case for Social Impact 

At Business 4 Social Good™️, we believe that integrating social impact into your business isn’t just the right thing to do – it’s also a smart business decision that can lead to increased profits and benefits for everyone involved.

Championing a cause that aligns with your values can lead to increased profits by:


Building customer loyalty and retention: When you show your customers that your business cares about making a positive difference in the world, they’ll be more likely to stick with you through thick and thin.


Boosting your brand reputation: By actively contributing to society, you can create a powerful brand story that attracts more customers, investors, and partners who share your vision.


Empowering your employees: Social impact initiatives can inspire and motivate your team, giving them a sense of purpose, pride, and camaraderie that translates into better performance and results.


Reducing stress levels and create a happier workplace: By focusing on something meaningful beyond just profits, you can create a healthier and happier work environment where employees feel fulfilled and engaged.


Creating a competitive advantage: In today’s crowded marketplace, having a strong social impact can help your business stand out from competitors and attract customers who are looking for more than just the lowest price.

So why settle for a business that just makes money when you can create something that champions your cause and increases your profit with purpose?
Join the movement for social good today and reap the rewards!

Enroll Now and Become a Changemaker

Weekly Live, Online Sessions: Join our experts for weekly online sessions to learn from their experiences and get the latest insights into social impact.

Step-by-Step Modules and Lessons: Our program is designed to take you through every step of the social impact journey, from ideation to execution.

Office Hours with Instructional Team: Our instructional team is available throughout the course to provide guidance and support at key decision points.

Learning Portal with Workbook and Training Materials: Access all of our training materials and use our workbook to guide your progress and keep track of your accomplishments.

On-Demand Learning Lesson Recordings: Can’t make a live session? No problem – access our recordings at any time to catch up on what you missed.

Mini-Course on Sustainable Development Goals: Gain a deep understanding of the Sustainable Development Goals and how they relate to your social entrepreneurship journey.

Personal Social Impact Roadmap: Create a customized roadmap to guide your impact journey today, tomorrow, and long into the future.

Private Facebook Group: Join our community of social entrepreneurs to deepen relationships and share information with your new B4SG family.

Community: Connect with like-minded social entrepreneurs and build trust, rapport, and support as you band together on your journey.

Join the waitlist and be the first to be notified when the doors open.  

Money Back Guarantee

Watch this interview with an Academy Graduate.

The Social Good Academy program is structured in a way that helps learners build upon their learnings, while digging deep to uncover their raison d’être. No matter where you are on your social impact journey, this Academy is a great place to start! The weeks of learnings, the probing questions, the amazing group of women, the expertise of all of the presenters, and the scope of possibilities – were all truly amazing! ~ Lori Elder, BA, CTM, Dipl. PR.  Founder, PR4Good


I don’t have an exact cause identified … will this help me find one?

Yes! Through our proprietary process, you’ll definitely land on a cause that completely resonates for you and your business.

I currently have a giving program but am struggling with how to measure the outcomes. Will I learn this?

Yes! Many of our students have realized that their tracking, reporting, and measuring can be improved and our faculty instructor who teaches this module is a certified accountant (CPA, CMA), so you can have confidence in the answers.

What is the time commitment?

Over 12 weeks, learners will need to commit 90 minutes for classes and approx 2 hours of classwork weekly to the program. We strongly recommend you set aside the time in your calendar, as this is an investment in yourself and your business.

How do I access the course?

The course materials and session recordings will all be accessible from a learning management system. Each student will have login credentials.

Are the sessions recorded?

Yes and will be loaded into the learning portal, so you can access them later.

I’m concerned about confidentiality. Are there safeguards in place?

Each participant must review and sign a confidentiality and non-disclosure agreement upon onboarding into the program. Confidentiality is of utmost priority for us too! What is said in the Academy, stays in the Academy.

What happens if I need to miss a session?

The richness is in showing up, however, if life happens and you can’t make it, the recordings are available and Deb is available to answer questions and get you back on track.

Why I Created the Academy For You

 I’m Deb Alcadinho, the founder of Business 4 Social Good™️ and the creator of the Social Good Academy™️. After decades of owning businesses, working for companies and non-profits, being employed by government, and always having a philanthropic heart I realized i wanted to give in a more fulsome aligned way. I knew I wanted to have more of an impact on the issue of helping to end violence against women. 

It also became apparent to me that other businesswomen, like me, are searching to make an impact on issues they care about but lacked the framework of how to fully integrate social good and do more than simply write a cheque. 

Recognizing a gap in the marketplace of a social impact training company for small and medium sized businesses, I researched social good best practices and put a framework together, utilizing my 40 years in the for-profit and non-profit sectors.

Today I bring the Social Good Academy™️ to business owners just like you – who want to have a purposeful company, make an impact on community or world issues important to you, while inspiring your workforce and customers alike! 

I look forward to seeing you inside the Academy! ~ Deb

Have questions about the Academy? 

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