WHAT WE DO
There is ‘good’ at the intersection of purpose and profit.
We help women entrepreneurs, like you, to envision the change you can make in the world, engage your audiences, embed purpose at the core of the business and across all levels of the organization, develop a contribution plan, amplify messaging and measure your impact.
Essentially we help businesses become a Business for Good, because we all know that this way of doing business will solidify customer loyalty, attract and retain engaged employees, make profit with a purpose, and help solve some of our most pressing issues for humanity and our planet.
Our work is rooted in the Sustainable Development Goals framework so you can have confidence knowing you are part of the bigger solution.
We work with small and medium sized business owners, to find your higher purpose and greater good. To put people, planet, and purpose at the core of your business equal with the bottom line, so you can create remarkable impact in your community on issues important to you.
Small and big business alike need a strong social purpose – their ethos of why they exist beyond making a profit. This social purpose north star becomes the impact roadmap for the community or world issue you want to help solve, using your business as a vehicle for change. Sound like a big task? Not to worry, you’re in the right place.
Our in-depth, end-to-end training is based on5 pillars
Build Social Purpose. This beefy module is the foundation for your impact work. Create the ethos for the business involving personal values, passions, personal purpose, impact story, business purpose, and goals. Explore and develop a meaningful cause alignment, create a relationship with a non-profit/charity. Gain an understanding and integrate the United Nations Sustainable Development Goals framework.
Engage & Embed Purpose. Engage your team and embed business purpose.
Explore and Integrate Contribution Models. Through a discovery process, develop a contribution plan that is financially sustainable.
Amplify Cause & Impact Messaging. Learn ways and access tools to amplify and storytell your cause, non-profit and how you’re helping to solve the issue.
Measurement. Learn impact measurement tools and impact reporting for an annual review process.
UNLOCK THE SOCIAL GOOD YOUR BUSINESS CAN CREATE
ACHIEVE PROFIT WITH A
SOCIAL PURPOSE
Define, align, and integrate a cause you care about.
ATTRACT & RETAIN
GREAT EMPLOYEES
Help drive growth and innovation by providing meaning beyond their pay cheque.
FIND YOUR GREATER GOOD
AND MAKE A DIFFERENCE
Align your business with your bigger vision and greater good.
OUTCOMES YOU CAN EXPECT
A clear and authentic Social Purpose for your business.
This is your company’s reason for existing and your ‘why’ above and beyond making profit, so you can make Profit with Purpose.
This is a comprehensive foundational piece in our work together, forming the basis for the social impact roadmap.
You’ll uncover your core personal values, get clarity on the passions that light you up, create a personal purpose statement, create a business purpose statement, be able to clearly and authentically communicate your ‘why, and create your impact origin story.
Connect to the Definitive Cause your business can champion and an alignment with a non-profit or charity.
Through our process of cause exploration, you’ll connect to the cause or issue that lights you up, one that your business can stand behind and raise awareness for. Then we help you align a non-profit or charity that’s working to solve the issue you care about.
This piece includes gaining an understanding of the Sustainable Development Goals to help understand the issues of the world and connect to an issue in your community that resonates, and one that is in alignment with your values, business goals, and cause.
Clear Impact Messaging to distinctly communicate and engage internal audience (employees or subcontractors), and external audience (customers, clients, suppliers, stakeholders, and the community).
You’ll gain tools and strategies to give employees meaning beyond their paycheque, resulting in increased employee engagement and retention, and easier acquisition; build customer loyalty with raving fans; and gain visibility in your community.
A Contribution Plan that is viable and sustainable and one that fits with your company goals and objectives.
An Impact Measurement Plan to ensure targets are being met.
You’ll gain an awareness and knowing that you are now part of the solution. Together we are tackling some of our most pressing social, environmental and humanitarian challenges, provide not-for-profits with consistent funding streams while helping your business benefit from increased revenue, profit, brand visibility, and employee retention.
THE SUSTAINABLE DEVELOPMENT GOALS
The Sustainable Development Goals or Global Goals are a collection of 17 interlinked global goals designed to be a “shared blueprint for peace and prosperity for people and the planet, now and into the future”. The SDGs were set up in 2015 by the United Nations General Assembly and are intended to be achieved by 2030. These are the World’s To-Do List.
Our work at Business 4 Social Good™️ is rooted in the Sustainable Development Goals. We find the framework helps our clients get their heads and hearts wrapped around issues in the world, often mirrored in our own communities. We start with the 30,000 ft view of world issues and then narrow the focus to land on an issue that resonates for you.