Our Impact
Business 4 Social Good™️ and our founder, Deb, are committed to ending violence against women, specifically the prevalence of human and sex trafficking in Canada. We are impassioned to amplify the issue and the work of organizations making a difference, so that women and girls are free from exploitation and can live a life of full potential.
(This is our cause, it might not be yours, and that’s okay. But we can help you find the cause your business can champion.)
OUR CAUSE ALIGNS WITH THREE
UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS
SDG 5: Achieve gender equality and empower all women and girls
SDG 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
SDG 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
HOW WE HAVE IMPACT
Partnership & Advocacy
The Joy Smith Foundation is Canada’s leading authority on human and sex-trafficking prevention, intervention and support for survivors. To date, they have helped over 7,000* human trafficking survivors and their families restore their lives by reuniting, healing and integrating back into their communities. (*as of 2022)
In our partnership with The Joy Smith Foundation, we are committed to lending our voice, time, talent and contributions to bring awareness to the issue and their great work
Contribution
For every student enrollment in our Social Good Academy™️ or Social Purpose Playbook™️ courses, we contribute 5% to the Joy Smith Foundation and their National Human Trafficking Education Centre.
In every training cohort, we offer one scholarship opportunity for an underserved female business owner, Please contact us for more information.
Education
Working with the Joy Smith Foundation, we will host their instructor-led information sessions for communities across Canada on the issue of human trafficking. Education is our greatest weapon to stop this crime.
We will engage and help educate our team, contractors, faculty, customers, and community on this important issue. And we’re committed to exploring other opportunities in the future.
THE DATA
%
of the people trafficked are girls and women
%
are young women aged 18-24
%
are girls aged 17 and younger
How can a woman be the best version of herself, grow to be a leader or changemaker if her life is abruptly changed at the hands of one who trafficked her, puts her into modern slavery, or other forms of exploitation and abuse?
Human trafficking is not a problem only experienced in other countries, it occurs in Canada and our port cities and communities close to our US borders are active. According to the BC Office for Combating the Trafficking in Persons (OCTIP), the west coast of Canada is both a major transit and a destination point for human trafficking. Our Eastern Canadian cities are no exception.
OUR FOUNDER’S STORY
The soul’s light of a child should never be dimmed to a tiny flame, for it can be difficult to reignite. At age twenty, I rewrote the story of my past to reignite my soul’s light and find a new purpose and determination to work toward ending violence against women and girls.
Over the next four decades, I quietly worked toward the goal – being drawn to employment in government and non-profits, and businesses big and small working on this issue and contributing financially through the seven side-hustles I owned.
I clearly remember the day I realized that I could have a more profound impact on the issue when I stopped trying to work on the whole problem and focused on one part of the problem. The awareness came when volunteering for Soroptimist a global women’s service organization and I was researching human and sex-trafficking of women and girls for an outreach program. I was shocked to learn the crime is VERY active in Canada, often unreported so traffickers are rarely prosecuted, and that less than a kilometre from where I live someone is being trafficked. A crime I had associated with other parts of the world now felt personal, it happens in my own community and I had no idea. This knowledge, together with the luring, targeting and sexual violence I had experienced in my teens and twenties, became the cause I feel impassioned to help solve.
Today, Business 4 Social Good partners with The Joy Smith Foundation, Canada’s leading authority on human and sex-trafficking prevention, intervention and support for survivors. To date, they have helped over 7,000* human trafficking survivors and their families restore their lives by reuniting, healing and integrating back into their communities. (*2022 stat)
In our partnership with The Joy Smith Foundation, we are committed to lending our voice, time, talent and contributions to bring awareness to the issue and to amplify their great work.
~ Deb Alcadinho, Founder, Business 4 Social Good
In 2023 I co-authored a book with forty-four other women entitled Voices of the 21st Century: Women Transforming the World, which became an Amazon International #1 bestseller. I’m very proud of this book and in my chapter I share how my journey has led to this moment of working on this important cause and empowering other businesswomen to take a stand and contribute toward a cause they are passionate about. This co-authored book contains chapters from 45 contributing women around the globe that will both inspire and give pause to the reader. The authors share their personal transformations, some through struggles and challenges, others through triumphs and celebrations. They courageously challenge the status quo, bring light to once-dark topics, and introduce new ways of thinking.