You’re a Canadian female-owned business exploring social purpose and social impact.

Deb Alcadinho, Chief Impact Officer & Founder, Business 4 Social Good

Work with us

You want to transform your business to do good but don’t know how or where to start.

We’ve got 5 ways to get started.

SOCial good academy

You’re ready to build social purpose and a social impact roadmap to guide your business. 

Discover the Social Good Academy.

Unearth and define your social purpose and create a social impact roadmap. Make a profit with purpose, using your business as a vehicle for change. We’ll show you how.

WeSee You where you are in your social impact journey

You want to make
profit WITH purpose,
have an impact and make a difference in your community but don’t know how or where to start.


You want to attract and retain engaged employees to help drive your business growth and innovation. You want to provide meaning beyond their pay cheque. 

You want to transform your business model to bake-in social impact; ensure you’re using best practices; and use the UN Sustainable Development Goals as your guide.

What does it mean to be a social impact business? 

Businesses who demonstrate leadership through a social impact model, placing their values and purpose at the heart of what they do, are more inclined to earn loyalty. Making profit with purpose creates a circular effect of people, profit, plenty, purpose.  (…more)

Social Impact business

Social Purpose is your company’s reason for existing, It’s your ‘why’ above and beyond making profit.

It is the foundation of your social impact roadmap to tackle some of Canada’s social or environmental challenges.

Social Purpose acts as your company’s heartbeat, or the ‘north star’ to guide business decisions and behavior.

The benefits of having a clear and defined Social Purpose include… (more)

Learn who we are, what we believe and our values.

Deb Alcadinho, Chief Impact Officer & Founder, Business 4 Social Good

Wherever you are on your social impact journey, we’re here for you!

Become a Social Impact business with our training.