by Deb Alcadinho | May 7, 2024 | Resources
Will customers choose purpose-driven brands over a competitor? In a Porter Novelli study, here are the data points: More than three-quarters of respondents said they were more likely to trust the purpose-driven company. 78% said they were more likely to remember a...
by Deb Alcadinho | Feb 13, 2024 | ESG, Purpose, Sustainability
When we think of a business being sustainable, for some people, environmental sustainability comes to mind. Such as large companies reducing their environmental footprint. However, there are many aspects of sustainability that businesses of all sizes can...
by Deb Alcadinho | Feb 1, 2024 | Company Culture, Profitability, Purpose, Social benefit
Global challenges and issues in our communities cannot be solved by government and philanthropy alone. I believe that companies have an opportunity and dare I say, a responsibility, to operate from a place of higher Purpose, with the intent of creating a positive...
by Deb Alcadinho | Oct 30, 2023 | BCorp, Giving, Philanthropy, Profitability, Sustainable Development Goals, UN SDGs
Conscious-Preneur Magazine, October 2023 The groundswell toward businesses moving from purely profit-driven to purpose-driven has been decades in the making. The rise of conscious capitalism, social impact, and the B Corp movement has given business owners new ways to...
by Deb Alcadinho | Jul 14, 2023 | BCorp, Sustainability
Erin Skillen, Douglas Magazine. Contributor Deb Alcadinho, Business 4 Social Good July 25, 2023 Abeego beeswax-based wrap. Photo By: Belle White In 1970, American economist Milton Friedman famously declared that a corporation’s greatest social responsibility was to...