Successful companies are guided by a clear sense of purpose and a strong set of values. Forward-thinking companies recognize they must exist for reasons beyond just making a profit.
Social Purpose that clearly demonstrates social impact, is essential to thrive and survive.
Your customers and employees are demanding it.
What is social purpose?
Social Purpose is your company’s reason for existing,
It’s defined in terms of how you see the business creating and affecting social or environmental change. It’s your ‘why’ above and beyond making profit.
Social Purpose is the foundation of your social impact roadmap to tackle social or environmental challenges … to make Canada a better place.
It acts as your business heartbeat, or the ‘north star’ to guide business decisions and behavior. When your Social Purpose is baked-in to your company, across all operations, everyone knows it, feels it, and sees it.
The benefits of having a clear and defined social purpose:
gives your company clear direction and purpose, so in times of disruption, there’s no question of the direction to take.
your company is propelled as a force for good in the community and relationships are forged which improves social or environmental challenges.
inspires your employees with meaning and purpose beyond the pay cheque, creating unity and enhanced corporate culture.
attracts and retains better employees who share similar values.
creates brand differentiation in your marketplace and industry sector.
increases and solidifies customer loyalty from those who resonate with your purpose, cause, and the difference you’re making in the community.
purpose-driven companies and brands are more profitable.
increases exposure and visibility in your community and across Canada as a purpose-driven company.
92 per cent of Canadians polled would switch brands if a different brand of a similar quality had a compelling social purpose
85 per cent of Canadians would be more motivated and committed at work if their organization had a strong purpose or values.
87 per cent want to work for an organization whose CEO is actively engaged in tackling societal issues.
Poll conducted by the Conference Board of Canada 2018
Ready to evolve into a purpose-driven business?
Our “Build Social Purpose’ course can be taken as a stand-alone course (on-demand learning) or within the Social Good Academy (the full social impact training program).
As a business owner,
you first lookinward to uncover 5 key elements:
Define your values
Discover your passions
Connect to your purpose
Identify your social cause
Unearth your vision
Build Social Purpose on-demand course is not for you if:
you don’t like self-study, work at your own pace learning.
you need extra guidance while on a learning journey.
you enjoy being part of a community of like-minded learners to share ideas with
you appreciate accountability to get the work done